BAT Corporate
A variety of projects were developed for BAT, born out of the corporate identity. These include a future focused visual identities for BAT’s core proposition for ‘A Better Tomorrow’, BAT’s Employment Value Proposition and A Sustainable Enterprise Plan.
Agency
Landor and Fitch
Role – Creative Director
Hands-on design team lead for creating multiple visual identities and guidelines while presenting to the head of marketing at BAT on a weekly basis.
