Jed Harrison
Selected work05 / 6

Selected work

DTE

Trusted experts. Shaping decisions.

DT Economics, an economics consultancy specialising in regulation, competition and expert witness services, wanted to distinguish itself in an industry of similar names. The evolution to DTE was given character and meaning through a new brand proposition, messaging strategy and unique wordmark and visual identity. The visual identity was created around this foundation. Converging geometric forms represent the complexity of decision-making, bringing together evidence, expertise and different perspectives. Accents of apricot mark moments of clarity.

Agency

Jed Harrison Design

Role

Creative director