
Leading the design team across employee engagement identities and brand guidelines.
Brand design
& creative direction
I uncover what makes organisations unique and turn that understanding into distinctive brands. My work brings together brand strategy, creative direction and design, connecting the bigger picture with the detail and craft that brings it to life.
I believe the strongest ideas are often the simplest, creating visually compelling solutions with clarity, simplicity and typographic excellence at their heart. Alongside the work, I enjoy mentoring designers and helping creative teams do their best work.